La Migliore is an Italian restaurant with a hope to win over the heart of the community at Williamstown in Victoria. The owner, aka head chef, had one vision – to offer a range of succulent and savour food, such as pizza, chicken-related menus like Polo Scallopini, alla Funghi, pasta, roasted chicken, etc. Since the area’s people were not accustomed to those types of Italian food that much, the owner wanted us to spread the taste of those foods through our digital marketing smell. We identified that approaching social media would be a good choice. Since we have recently taken up the project, we didn’t have much scope to explore its potential. However, whatever we have achieved so far in the last one month is remarkable indeed. The company tapped Thrive Internet Marketing Agency’s digital marketing expertise to manage its social media campaigns. The goal was to strengthen its brand presence, build audience trust and gain profitable business interactions through organic social media marketing. Within only five months of taking over the client’s social media management, Thrive generated a 100 percent increase in new Instagram followers and a 70.9 percent increase in Facebook interactions compared to the previous year.